Business Model Innovation in the Age of AI

Michael Hall

Business Model Innovation in the Age of AI, formerly titled Business Model Innovation in the Digital Age, provides a systematic framework that relies on practical management. Earners of this badge have successfully participated in an auditing process that has enabled them to identify areas for potential innovation within their own organization. They have developed skills to find new avenues for growth within an existing product line or service.

Skills / Knowledge

AI In People Management
Business Audit
Business Framework
Business Model Innovation
Innovation Management
Persuasion
The Markets

Issued on

November 10, 2023

Expires on

Does not expire

Earning Criteria

Required

other

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Wharton Executive Education

Continuing uncertainty in the business world has accelerated the need for innovation. A convergence of recent events — the pandemic, global supply chain failures, military conflicts, and the advent of Large Language Models (such as ChatGPT) — have revealed stark vulnerabilities, gaps, and unprecedented challenges for businesses. In the past, survival has hinged on how quickly a company could adapt, but the cost of innovating is significant in terms of money, time, and risk. To achieve sustainable results, companies will need to deploy a systematic framework for creating profit-generating ideas that leverage existing products, markets, and infrastructure. Less risky and less costly than other forms of innovation, retooling an existing business model can also yield powerful competitive advantages. Success, though, requires a structured process that eliminates guesswork and subjectivity and can be duplicated across all areas of the organization. Business Model Innovation in the Digital Age enables business leaders to learn and adopt this process — and uncover potential innovations that range from simple but highly effective adjustments to industry-disrupting changes that are difficult or even impossible to copy.

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