Pricing Strategies: Measuring, Capturing, and Retaining Value

Jay Cooper

Pricing Strategies: Measuring, Capturing, and Retaining Value changes the way you think about pricing. Instead of relying on instinct or simple models, you gain a deeper understanding of pricing and its effect on your customers and your competition. This hands-on program provides you with the confidence and skills needed to choose the right pricing strategy (not the one “right price”), and to make a strong case for your decisions within the organization.

Skills / Knowledge

Accounting & Finance
B2B And B2C Customers
Company Profitability
Pricing Strategies
Product Launch

Issued on

December 7, 2023

Expires on

Does not expire

Earning Criteria

Required

participation

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More about the Issuer

Wharton Executive Education

Pricing is the most critical profit driver in business, but it is also one of the least leveraged and understood. Most executives instead turn to increasing sales, advertising, and reducing inefficiencies, which are complex, slow, and costly. Pricing on the other hand can be changed quickly and easily, and has a direct impact on your bottom line — if you know how to get it right. Pricing Strategies: Measuring, Capturing, and Retaining Value will change the way you think about pricing. Instead of relying on instinct or simple models, you will gain a deeper understanding of pricing and its effect on your customers and your competition. This hands-on program will provide you with the confidence and skills needed to choose the right pricing strategy (not the one “right price”), and to make a strong case for your decisions within the organization.

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