Todd Barnes
Holders of this badge have completed the Strategic Marketing for Competitive Advantage program, which is based on Wharton’s popular MBA marketing management program. They developed a thorough understanding of customers and what motivates buying behavior. They have also learned how to maximize consumer engagement through experiential marketing, conducted quantitative marketing analyses, and understood the role in a fully integrated, strategic marketing plan.
Skills / Knowledge
- Channel Strategies
- Customer Analysis
- Customer Engagement
- Online Advertising
- Positioning New Products and Services
- Pricing Strategies
- Product Development
Issued on
June 7, 2024
Expires on
Does not expire
Earning Criteria
Required
Complete the four-day program, engaging with Wharton faculty, industry practitioners and global peers.