The Neuroscience of Business: Innovations in Leadership and Strategic Decisions
Thomas Franklin
The Neuroscience of Business shows how the brain works and how to apply neuroscience principles in your organization to shape and improve management, team-building, and innovation. Participants learn how neuroscience reveals what consumers really think and pay attention to and what motivates them, improves their leadership capabilities by understanding the science of decision-making, and gains hands-on experience designing choice sets that shape consumer and investor decisions.
Skills / Knowledge
- Innovation
- Leadership
- Manage Innovation Through Brain Science
- Portfolio Management
- Top-Line Growth
- Vision and Attention for Design and Advertising
- Brain Training and Performance Enhancement
- The Neuroscience of Motivation and Engagement
Issued on
May 17, 2024
Expires on
Does not expire
Earning Criteria
Optional
Apply to be accepted into this Wharton Leadership Program.
Complete the four-day program, engaging with Wharton faculty, industry practitioners and global peers.