Advanced Marketing Capabilities Program

Novartis has partnered with Wharton Executive Education to build world class marketing capabilities to gain a competitive advantage in the market and enable business success. The Advanced Marketing Capabilities Program is a three-module format, facilitated over a six-month period, and it provides a deep dive learning experience focused on the areas that will have the greatest business impact: strategic planning, positioning, messaging, external focus, and access. Participants work on group and individual challenges specific to Novartis.